Premium Reseller Agreement - Defining the terms for suppliers and resellers

An effective way for a product supplier or a service provider to create an awareness of his corporate identity in the market and boost sales is by allowing a reseller to market the product directly to customers.

Apart from regular online sales, the supplier promotes his products through entrepreneurs and new businesses.

Suppliers can thus access the market through a reseller or a chain of resellers.

The following are some of the features of the agreement.

• A premium domain name reseller agreement sets out the terms and obligations between the supplier and the reseller. The agreement defines the basic relationship between the two parties and strengthens the business relation between them by compelling them to abide by certain terms and conditions.
• The agreement deals with two levels of services: the first, those that are provided directly to customers by the reseller; the second, those that are provided by the supplier to customers.
• Premium reseller agreements can be amended and updated from time to time if there is a necessity to clarify or add to the terms.
• A reseller agreement spells out the obligations and rights of both supplier and reseller. Price and payment terms, advertising, public relations, marketing, sales programs, duration and termination of the agreement, consequences of termination, warranty remedies, amendments, etc. are detailed in the agreement.
• These agreements are valid for a specific period of time, and are renewable.