Web Page Design - A Good Home Page Retains Visitors

A good web page design means you are able to offer what your visitor wants. It is designed to suit the needs of the visitor and offers the most suitable colors that are apt for the website theme. A travel website can make use of vibrant colors including green, yellow, etc. that give a good background for pictures of tourist destinations. Easy navigational links, a search button, a sitemap are some of the other useful links that accompany a home page and the inner pages of the website.

The homepage is the showcase of your complete business. Good window dressing is the first step to lure your customers. All your inner pages can carry the theme from the homepage to guide the visitor to the desired location or information. Here are a few tips that you need to keep in mind while designing your website:

• Clean and Simple Design: Abstain from using flashy and blinking buttons, icons or banners. They tend to undermine the main theme of your page.
• Easy navigation: Most of your links to inner pages should be navigable from the homepage. This would not only let the visitor find important pages easily but would also help the search engine spiders to index all your pages as well.
• Search Button: Use a good search tool that indexes your complete website and creates log of all the information on your site. You can opt for free Google search button as well. This would help the visitor to search for the relevant information instantly. Such a tool specially comes in handy incase you have big product website or an online store with large assortment of products and services to sell such as EBay.
• Sitemap: A sitemap helps the visitor to locate the desired page, product or category instantly. This page is also indexed by the search engine spiders that index your website
• Website Theme: Choose the theme of your website as per your product or services. If you own a travel website, use colors related to the country or region that you intend to focus on. If it is a hotel website, choose colors that are in coherence with the theme of the brochure and other general stationary, logo, etc of the hotel. You can have some flashy content too to attract or highlight special features, but keep it limited. However, if you wish to design a web page for a hospital, keep the color combinations simple and more pleasant to look at.
• Inner Pages: When designing the inner page, keep the theme similar to the home page and always put a link to the home page so that the visitor can return to the main page or root category whenever required.
• Navigation links: Put them at the top and bottom of the page. This would reduce the number or clicks and scrolls for the visitor which means more flexible navigation capabilities on the webpage. This also means using important keywords in the text links that would act as search engine optimization step for the web page.

A good web page offers more than good information. The design and layout lend a helping hand to the visitor while looking for the product, services or the information.

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